Many marketers advertising online try a variety of methods from classified ad sites, building a blog, buy website visitors and more. Eventually most of us decide to try our hand at pay per click advertising on google, yahoo, or similiar websites.

Pay Per Click Advertising is a popular method, and if your new to that term, PPC (Pay Per Click) basically means you place a small ad, target it to the keywords your potential prospect would be looking for, and pay a fee that varies every time someone clicks on your ad, whether they read your page or fill out your form, if they click your link, go to your page and then click out, you still pay for the click.

The price you pay varies and is based on a number of things such as how many other advertisers are also vying for that keyword too. There are some great resources on the internet to learn more about pay per click, probably the most popular sites are Yahoo and Google.

I highly recommend reading up on the topic BEFORE going to place your ads and choose your keywords, PPC can add up quickly and take a big bite out of your pocketbook if your not careful, if you don’t choose a comfortable daily budget, choose clicks that you can comfortably afford from the start you can get a big surprise when it comes time for them to bill you. Yikes, years and years ago when I first set up my Google PPC account I picked high targeted keywords that ranged from .75 to 3.00 per click and didn’t set a daily budget, I quickly had $500 being charged to my credit card with little to show for it.

So while PPC can be a great source of leads, be sure to read on the topic first, be sure to choose keywords within your budget and be sure to SET a daily budget of what you want to spend per day. Now if your choosing say a $10 a day budget and bidding on keywords that cost say $3. a click, your not going to get many leads, so keep that in mind.

Once you write your ad (look to see what ads other people are using), choose the relevant key words, most cases you should see about what that click will cost you. There are some good resource tools when you login to your Google Adwords Account, be sure to use the traffic estimator, keyword tool, and the other tools designed to help you get the most from your account. And always be sure to that when someone clicks your link the website page of yours that they go to is designed to capture the leads information, don’t send them directly to your company replicated website.

A great tool from google to help you with keywords can be found here And the best source to get your started is Perry Marshalls Definitive Guide To Adwords.

Okay, well it’s been over a week since I posted after the 4th of July weekend as my family and I were off on vacation. And while it was a great vacation, and almost too short as they always seem to be, it was so horribly hot that it made the daytime activities almost not enjoyable.

Anyway, as I come back and am ready to get back to business a great little marketing tool came across my email this morning, and while I get dozens of things like I’m sure most of us do, that I normally don’t take the time to look at, this particular subject line of the email caught my attention enough to scan the email.

It said- ALERT – Serious Must for ALL Marketers

And now while I occassionally get emails with similiar headlines, I do try to look at anything that has something about Marketing or Marketing Tools in the subject line.

Well I’m glad I did with because while it’s an affiliate program, I think this great new tool will be such a wonderful tool to so many marketers. While it will be awesome for the newbies to online marketing, it will also be great for those of us that get tired of spending a good portion of our day in front of the computer marketing, a big time saver and a nice little moneymaker to boot.

ECR or Extreme Cash Robot will help you automate 100% your advertising of your home based business, affiliate program, blog or network marketing company online. Great for those again who don’t have time to do all the marketing, those who are new and don’t know how, don’t know where to start, and don’t have a list, plus many working fulltime jobs don’t have the time either! This automated program will automate your advertising of your website for you.