Pay Per Click Advertising

Many marketers advertising online try a variety of methods from classified ad sites, building a blog, buy website visitors and more. Eventually most of us decide to try our hand at pay per click advertising on google, yahoo, or similiar websites.

Pay Per Click Advertising is a popular method, and if your new to that term, PPC (Pay Per Click) basically means you place a small ad, target it to the keywords your potential prospect would be looking for, and pay a fee that varies every time someone clicks on your ad, whether they read your page or fill out your form, if they click your link, go to your page and then click out, you still pay for the click.

The price you pay varies and is based on a number of things such as how many other advertisers are also vying for that keyword too. There are some great resources on the internet to learn more about pay per click, probably the most popular sites are Yahoo and Google.

I highly recommend reading up on the topic BEFORE going to place your ads and choose your keywords, PPC can add up quickly and take a big bite out of your pocketbook if your not careful, if you don’t choose a comfortable daily budget, choose clicks that you can comfortably afford from the start you can get a big surprise when it comes time for them to bill you. Yikes, years and years ago when I first set up my Google PPC account I picked high targeted keywords that ranged from .75 to 3.00 per click and didn’t set a daily budget, I quickly had $500 being charged to my credit card with little to show for it.

So while PPC can be a great source of leads, be sure to read on the topic first, be sure to choose keywords within your budget and be sure to SET a daily budget of what you want to spend per day. Now if your choosing say a $10 a day budget and bidding on keywords that cost say $3. a click, your not going to get many leads, so keep that in mind.

Once you write your ad (look to see what ads other people are using), choose the relevant key words, most cases you should see about what that click will cost you. There are some good resource tools when you login to your Google Adwords Account, be sure to use the traffic estimator, keyword tool, and the other tools designed to help you get the most from your account. And always be sure to that when someone clicks your link the website page of yours that they go to is designed to capture the leads information, don’t send them directly to your company replicated website.

A great tool from google to help you with keywords can be found here And the best source to get your started is Perry Marshalls Definitive Guide To Adwords.

Tags: pay per click advertising, ppc

This entry was posted on July 18, 2010 at July 18, 2010 and is filed under Building Your Biz Online. You can follow any responses to this entry through the RSS 2.0 feed.